Life insurance offering more incentive to live longer

Source: Paul Sullivan, N.Y.Times (Paid Registration)

“Vitality has been an optional benefit,” said Brooks Tingle, president and chief executive of John Hancock Insurance. “Now, we’re saying we won’t issue life insurance policies without these Vitality benefits on them.”

Customers will be able to reduce annual premiums by as much as 15 percent, but they will also be asked to report their habits on eating, drinking and exercise — or lack thereof — to their insurance company.

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